Who doesn’t like more traffic on their website? There is not a single business owner would who would answer a ‘no’ to that question. And still, small businesses tend to overlook the importance of search engine optimization for their websites. Only one out of four such businesses take care of website optimization for SEO purposes.
If you think taking care of your website’s SEO is a very technical task, you can always rope in an SEO professional to do the needful for it. And while good SEO changes are carried out to please Google bots, your changes should also suit well to the visitors of your website.
This is because how people behave and interact on your website majorly affects your site’s search engine ranking. Now, if you wish to improve your search rankings and outrank your competitors, then here are the top 4 customer engagement metrics to achieve a higher Google ranking.
1. Your traffic is correlated to higher rankings
Goes without saying, traffic is very important for your website. And one of the best ways to increase your site traffic is by blogging. As per data, the more relevant and useful your blog is to the readers, the more traffic you are likely to generate.
To no one’s surprise, Google makes use of your traffic data to make decisions about your ranking. Take this, for instance, if your website contains useful information that users can read, people will visit it.
In short, if you provide value to your customers, you will begin to see how 8 percent of your traffic generates 41 percent of the revenue.
2. Customer engagement metrics
When the number of search terms that people look for increases on Google, the amount of user data that Google collects also increases. Hence, Google follows active users.
Despite the fact that a lot of changes have taken in the core algorithm updates, Google continues to rely on its users’ searches to make the final decision.
Now Google uses several user activities to measure customer engagement on a website. This includes the time spent on the site, bounce rate, and page views. But majorly, a fair understanding of bounce rate and pageviews is what defines your SEO strategy.
If you have a high bounce rate, then your landing pages are not relevant. So a few simple tips to reduce your bounce rates are as follows:
- Improved navigation
- Updated images
- Clear placement of call to action buttons
- Removal of unnecessary elements
- Improved responsiveness
3. The brand name on authoritative websites
A great way to send social media engagement signals to Google is by mentioning your brand name on authoritative websites. This can have an amazing effect on your search rankings.
Link building is the heart of of-page SEO at the moment. This is how Google tracks brands across various diverse platforms.
Additionally, brands can also make use of social media engagement platforms such as Facebook, Twitter, LinkedIn, and more to drive customer engagement on their website. Hence, it is also important to share your brand on major social media channels to bring in the required traffic.
4. Mobile-responsive web pages
Mobile-friendliness is an important factor that determines the ranking of your site on Google. With so many advancements in technology, users are quickly resorting to using the best gadgets available. And while they are at it, they expect your website to be with them wherever they are and whatever platform they are using.
Therefore, you have to make sure your web pages (both landing pages and static pages) are responsive and mobile-friendly to increase your search rankings.
And since mobile users are considered as a target audience in themselves, you can rest assured that 70 percent of mobile searches lead to action on the websites within just an hour.
Since search engines are becoming more refined day by day, they are becoming more penetrating to the behavior and preferences of the users.
So if you can demonstrate it to Google’s algorithm by means of great engagement metrics that your website is best, you won’t have to worry about anything, especially about getting penalized by Google after its next algorithm update.